Husqvarna Automower® 435X AWD wins Red Dot Design Award

Husqvarna has achieved the prestigious Red Dot Award in the category of product design for its recently launched Husqvarna Automower® 435X AWD. The robotic lawn mower has received the Red Dot, an accolade which is awarded by a renowned international jury to products that feature an outstanding design.

The Red Dot Award is one of the world’s largest product design competitions and this year, designers and manufacturers from 55 countries entered more than 5,500 products in the competition. The Husqvarna Automower® 435X AWD, with its progressive, iconic design and advanced technologies such as all-wheel drive, battery power and connectivity, was recognised for its outstanding design. 

“This marks a significant achievement for our design team. We are proud that we have created a winning product that offers customers an excellent experience, through both performance, functional benefits and outstanding desirable design”, says Rajinder Mehra, Brand Design Director at Husqvarna Division.

The new game changer

Husqvarna Automower® 435X AWD is a connected, battery powered, all-wheel drive robotic lawn mower that takes robotic mowing to the next level. The lawn mower presents a unique design with two connected bodies, resulting in a recognisable, proud look and excellent agility. Intelligent design features such as the new Automower® Access hi-res color display, the first of its kind from Husqvarna, enable intuitive interaction with the product, whereas special features like the ergonomic handle offer maximum user convenience.

Experience and expertise get straight to the point

The Red Dot international jury comprises of experienced experts from different disciplines and has been convening for more than 60 years in order to select the year’s best designs. During an adjudication process that spans several days, they test the products, discuss the key attributes and ultimately reach a well-founded decision regarding the design quality of the entries. True to the motto “In search of good design and innovation”, their assessment focuses on criteria such as the level of innovation, functionality, formal quality, longevity and ergonomics.

About Husqvarna Automower®

Husqvarna has been the world's leading manufacturer of fully automatic lawn care in the public and private sectors since 1995 and is known for its quiet, reliable robot lawn mowers. Complex lawns and steep slopes are no problem for the Automower® lawn robots from Husqvarna. After work, they will automatically revert to the charging station and, thanks to connectivity, can be controlled from anywhere in the world.